Skills & Competencies for Trade Show Manager

Trade Show Manager job profile

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JOB SUMMARY for Trade Show Manager

Manages the execution and logistics of trade shows and exhibitions to achieve business objectives.

JOB RESPONSIBILITIES for Trade Show Manager

Develops and manages a comprehensive event project plan for all setup tasks, promotional items, literature, bookings, and other details. Approves the design, layout, cost estimates, and construction of exhibits and displays. Negotiates with vendors and service providers for best arrangements within budget.

Trade Show Manager SALARY RANGE

BASE 50%
$91,689
TOTAL 50%
$95,167
Job Level
M01
Job Code
SM15000325
Education/Degree
Bachelor's Degree
Reports To
Head of a Unit/Department

Trade Show Manager Skills and Competencies List

Proficiency Levels and Behavioural Indicators
Salary.com identifies five increasing levels of proficiency for each skill/competency. Some jobs require only a relatively low level of proficiency in each skill/competency, while other jobs will require a more advanced level of proficiency in the same skill/competency. These levels rate the degree of proficiency (skill level, expertise) we expect the incumbent to perform in the given skill/competency for the given job. Note that we intentionally do not associate timeframes or years of experience in performing the skill/competency because that can be misleading. Proficiency levels identify what the incumbent knows and can do rather than how long they have been doing it. Also, note that the proficiency levels are cumulative, e.g., a level 4 proficiency implies the ability to perform all the behaviors at the lower levels.
Check each Trade Show Manager skill and competencie below to view definitions.
JOB FAMILY COMPETENCIES CORE COMPETENCIES
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7 general skills or competencies (Job family competencies) for Trade Show Manager

1 Job Family Competencies – Event Management
Proficiency Level -4
Skill definition-Setting up, designing, and hosting social and business events to boost the business's reputation and client base.
Level 1 Behaviors
(General Familiarity)
Describes the importance of contingency planning in preventing possible event disruptions.
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Level 2 Behaviors
(Light Experience)
Selects and uses industry-specific systems to organize event schedules.
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Level 3 Behaviors
(Moderate Experience)
Renders keen oversight of marketing event operations to guarantee activities are according to plans.
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Level 4 Behaviors
(Extensive Experience)
Leverages advanced tools and technologies to streamline our event management process.
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Level 5 Behaviors
(Mastery)
Establishes policies and procedures to ensure successful event management.
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2 Job Family Competencies – Event Marketing
Proficiency Level -3
Skill definition-Planning, organizing, executing, or even attending events to promote our business's brand, products, or services.
Level 1 Behaviors
(General Familiarity)
Explains how event marketing helps in developing more profound relationships with customers.
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Level 2 Behaviors
(Light Experience)
Supports the event planning and coordination following our requirements and objectives.
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Level 3 Behaviors
(Moderate Experience)
Participates in various external marketing events to generate sales conversations for the business.
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Level 4 Behaviors
(Extensive Experience)
Leads the execution of global marketing events to ensure our campaigns promote a unified brand image.
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Level 5 Behaviors
(Mastery)
Forecasts business revenues from existing marketing events and future sales opportunities.
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3 Trade Show Manager - Skill and Competency
Proficiency Level - 3
4 Skill and Competency - Trade Show Manager
Proficiency Level - 4
5 Competency for - Trade Show Manager
Proficiency Level - 5

12 soft skills or competencies (core competencies) for Trade Show Manager

1 Core Competencies – International Trade
Proficiency Level -3
Skill definition-Providing and conducting an exchange of goods and services between countries to drive opportunities for revenue growth and market competitiveness.
Level 1 Behaviors
(General Familiarity)
Lists the advantages and disadvantages of international trade.
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Level 2 Behaviors
(Light Experience)
Supports management in taking calculated risks for international trading and expansion.
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Level 3 Behaviors
(Moderate Experience)
Resolves complex issues regarding international trade operations.
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Level 4 Behaviors
(Extensive Experience)
Negotiates effectively across national and regional boundaries for successful international trading.
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Level 5 Behaviors
(Mastery)
Promotes cultural awareness to drive positive impacts in generating business for international trade.
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2 Core Competencies – Planning and Organizing
Proficiency Level -4
Skill definition-Managing and prioritizing resources and workloads by creating well-organized plans to attain organizational goals and objectives.
Level 1 Behaviors
(General Familiarity)
Explains the importance of planning and organization in building a good working environment.
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Level 2 Behaviors
(Light Experience)
Identifies key implications of ineffective planning and organization that affects decision-making.
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Level 3 Behaviors
(Moderate Experience)
Leverages key performance indicators to measure progress completion against performance metrics.
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Level 4 Behaviors
(Extensive Experience)
Manages the planning and sequencing of activities to create well-planned schedules and achieve goals on time.
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Level 5 Behaviors
(Mastery)
Establishes standards for planning and organization processes to align efforts with business goals.
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3 Trade Show Manager - Skill and Competency
Proficiency Level - 3
4 Skill and Competency - Trade Show Manager
Proficiency Level - 4
5 Competency for - Trade Show Manager
Proficiency Level - 5

Summary of Trade Show Manager skills and competencies

There are 0 hard skills for Trade Show Manager.
7 general skills for Trade Show Manager, Event Management, Event Marketing, Lead Generation, etc.
12 soft skills for Trade Show Manager, International Trade, Planning and Organizing, Coordination, etc.
While the list totals 19 distinct skills, it's important to note that not all are required to be mastered to the same degree. Some skills may only need a basic understanding, whereas others demand a higher level of expertise.
For instance, as a Trade Show Manager, he or she needs to be skilled in International Trade, be skilled in Planning and Organizing, and be skilled in Coordination.

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